According to a recent study, email is still a predominant communication tool with customers and potential prospects. Adobe’s recent study also confirms that in 2020 more than 50% of consumers preferred to receive offers from their favourite brands via email. When asked which was their favourite communication channel, consumers had…

Before starting the optimization process of a landing page we need to understand when it used and for what purpose. This article analyzes in detail: Which are the characteristics of a landing page The optimization process of a landing page Wireframing and information hierarchy in a landing page Quantitative research…

Marketing Attribution Marketing attribution is a term that can mean many things, in marketing as a whole attribution is about understanding the context behind data. Moreover, attribution is about understand the consumer’s behavior and what makes him take or not take actions on a website. …

In this article we are going to dive deeper in the functionalities and features of Google Tag Manager as a tool to understand your visitor behavior on your websites. The main topics tackled in this article are about what tag manager is, variables, triggers and data layers. …

When using Google Analytics is very difficult to tell if you are analyzing the data correctly. There are factors you need to take into account to make sure your data is as accurate as possible. …

What Google Analytics is and how it fits into your marketing strategy Google Analytics helps you identify how a user behaves on your website and behind the numbers there is human behavior and actions. Through this tool you can see what actions are users performing on your site and what results are you achieving through your marketing efforts. Analytics is part of…

Before starting to optimize a website there is needed that that you can need to analyze and read through. Data gathered should allow you answer the questions: What can I do differently based on this data? The most common used strategies to analyze the performance of a website are as…

Taking action and measuring the performance of a website is beneficial in multiple ways. Businesses need to define optimization processes to see the impact of their actions and track the results obtained. We are talking here about incremental changes. …

Nowadays is important to connect with a potential customer across more than one online channel. These can include from social media marketing to paid advertisement, SEO or content and email marketing. Not all companies have a clear approach when they select what channel to focus on. On one side we…