Google tag manager or tag management system for beginners [CXL Review week 8]

  1. Edit the theme settings using a Divi builder or any other builder.
  2. Edit the theme via the theme editor
  3. or Install a plugin
  • Google built in tags for common queries
  • Custom html tags you can define according to your needs
  • page view trigger (when page is loading)
  • click triggers (hyperlinks)
  • user engagement (they are for instance used when a video is watched)
  • other type of triggers
The variable is the page path but its value changes and can have different values.
  • Built in variables that can be standard and pre configured variables.
  • User defined variables that are custom variables you can create.

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Growth Marketing Specialist. In charge of business development at p.Xel Digital Agency (www.p-xel.co)

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Adriana Belei

Adriana Belei

Growth Marketing Specialist. In charge of business development at p.Xel Digital Agency (www.p-xel.co)

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